Zamil Steel reports increased attendance at BAU 2007
Sunday, 18th February 2007
Zamil Steel participated in BAU 2007, the world's largest building materials trade fair. The bi-annual event was recently held at the New Munich Trade Fair Center in Germany.
This year's BAU 2007 was deemed a success by organizers, exhibitors and visitors alike. With more than 206,000 visitors in attendance, 36,000 alone from countries outside Europe, the mood was upbeat and everyone was eager to learn about new products and technologies, initiate new business relationships and revitalize old ones.
Adding to the enthusiasm about record attendance figures was the optimism about the current economic state of the building industry. Survey figures demonstrated a distinct sea change in expectations from the 2005 event. The number of surveyed participants that perceive conditions as 'excellent to good' increased from 38% in 2005 to 86% this year.
The increased attendance figures indicated new participants from a steadily increasing number of countries - 143 at this year's event. More visitors and exhibitors than ever before arrived from countries in the Middle East, East Asia and South/Southeast Europe.
Both new building and renovation and modernization were strongly integrated into this year's theme at BAU 2007. Energy efficient products, tools, and technologies appeared across the exhibit floor, also in record numbers, in response to the needs and interest of visitors.
"Of all the trade fairs in Europe, BAU features the most comprehensive selection of materials for industrial construction, building construction, housing construction and interior outfitting. Our participation in this event allowed us to show our wide range of steel products and solutions, present our prestigious portfolio of international projects, and allowed us to exchange industry trends and expertise with leading professionals from the regional and international construction industry," said Hatem Turki, Marketing Manager, Zamil Steel PEB Division.
Special product displays focused on lifts and escalators, solar energy systems and urban design generated a great deal of interest, especially from visitors who had come from countries outside Europe. In addition, several organizations scheduled their annual awards presentations to take place during the event, which added to the mood of excitement among attendees.
"Zamil Steel reports extreme satisfaction with the number of visitors greeted and partnership opportunities initiated. We look forward to BAU 2009 as well as the interim period of success and innovation across the entire building industry," added Mr. Turki.